Tracy Haskett is an award-winning art director and graphic designer, with 25 years of experience collaborating with businesses in several sectors, including food, beverage, tourism and hospitality industries, as well as understanding and anticipating and understanding North American consumer and market trends.
She worked with the Ontario Culinary Tourism Alliance to develop linkages between farmers, wineries, breweries and chefs across Norfolk County, and to organize to exhibits at two Terroir Symposiums in Toronto, and the Terroir Retreat event held in Norfolk County, for which she received the Ontario Culinary Tourism Leadership Award.
She has also won national and provincial awards for her marketing and design expertise including Best Visitor Guide in Canada, Best Community Profile, Best Tourism Special Event (Norfolk FlavourFest), Best Travel Trade or Group Tour Publication, Best Specialty Brochures (Cruise the Coast Motorcycle Map, Norfolk County Cook Book), Best Community Branding (Norfolk County, Ontario’s Garden), Best Advertising Campaign (Footsteps of Rock Legends), and Honourable Mention for Best Technology & New Media (Live Ambassadors Program).
Tracy is also administrator of the Ontario’s South Coast Wineries & Growers Association, responsible for association management, event planning, marketing, promotion and social media.
Tracy grew up on the family farm in Vittoria, which grows apples, strawberries, pumpkins and other produce, and provided designs for packaging and marketing support for The Cider Keg, producer of sparkling apple ciders and other products. Tracy is a volunteer director with the Vittoria & District Foundation, a community group supporting many worthy causes and projects in the area.